ISL (International Swimming League) - Senior Commercial Operations Director.
From September 2019 until February 2020 I joined start-up sports business, International Swimming League to work alongside Head of Commercial developing the sales narrative, marketing materials and sales leads for this newly formed, team-based, global professional league leading up to the first season of racing. The series features womens and mens racing as well as a mixed racing round at the finale of every day in a fast-paced, short-course format over two days.
As Senior Commercial Operations Director, I wrote and produced all sales collateral, developed relationships with brand and destination partners as well as attending races in Naples and London.
Together with the Head of Commercial, I built out investment tiers for poolside advertising and created packages in a ‘brand partnership’ framework. This involved leveraging sports talent as ambassadors to develop brand engagement potential together with product endorsement on personal social feeds and across official ISL accounts.
I worked together with the regional agency partners in Rome and Marseille for new events and sales/partnerships prospects, managed weekly calls with stakeholders across the sales netwrok and managed the official ISL Sales instagram feed.
Achievements:
• Drafted go-to-market sales narrative materials and pitch documents for key brands including Adidas,Under Armour, Orange and city destination brands like Madrid and Cape Town
•Proactive meetings with global media brands
•Developed client/agency-direct relationships
•Liaised with partner agencies
•Developed sponsors rate card
ISL Master Sales 'Cities' version slides
G2M Master Sales 'Cities' version slides
Whilst producing sales material for ISL events, I developed new presentations for a professional Athletics concept 'Gate to Magic' (G2M) which would run on similar model to ISL with professional teams of Athletes competing across a weekend of events featuring key 'Olympic' disciplines.
