Partnering with Nat Geo's Seoul and Hong Kong-based sales leadership, I pitched and, together, won a multi-million dollar content and activation campaign for Hyundai.
I devised the content ideas in response to the brief from Innocean. This was to publicise the launch of HMC's new high performance line - Brand N and to tease their partnership with Polyphony, the creators of Gran Turismo for Playstation.
In addition to the creative concepts, I created the scripts and directed each location shoot.
Production included live action location shoots of prototype and development vehicles at the famous Nurburgring and Nordschliefe race tracks in Germany.
Production took place at HMC Brand N HQ in Namyang, at the Design Studio in Seoul and also on the Grand Prix track, Korea International race track in Yeongam.
The films featured senior HMC development personnel including the head of engineering and chief designer of the Brand N vehicles plus the chief designer of the futuristic 'virtual' concept car, the VisionGT, developed exclusively for the PlayStation game Gran Turismo.